The use of game-like elements, such as points, badges, and leaderboards, to motivate guest engagement and loyalty within a short-term rental context.
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Glossary Term: Guest Engagement
36 posts
The ability to present oneself and the rental property effectively and charismatically in video content for marketing and guest communication purposes.
A targeted email marketing campaign designed to promote a specific offer, event, or update related to a short-term rental business. Eblast campaigns can help increase bookings, generate leads, and engage with past guests.
A schedule for creating and sharing engaging content related to the rental property and local area across various platforms.
A schedule for creating and publishing content related to the short-term rental property, such as blog posts, social media updates, or email newsletters. This helps attract potential guests and build brand awareness.
A schedule outlining planned social media posts, blog articles, or other marketing materials to promote a short-term rental property and attract potential guests.
The process of creating, editing, publishing, and organizing digital content related to a short-term rental, including listing descriptions, photos, and guest communication.
The creation and sharing of valuable, relevant, and consistent content to attract and engage potential guests.
A service in Microsoft Azure for building, deploying, and managing conversational AI bots that can interact with guests on short-term rental platforms.
A subtle form of marketing that integrates promotional messages into the environment of the short-term rental, such as branded coasters, local guidebooks, or framed artwork featuring the property’s logo.
A feature on the Airbnb platform that allows hosts to offer unique, bookable activities and experiences to guests, enhancing their stay and providing additional income streams.
A trend in the short-term rental industry where guests prioritize unique and memorable experiences over basic accommodations, leading hosts to offer personalized recommendations and local activities.