Maintaining consistent and proactive communication with guests throughout the year, from pre-booking inquiries to post-stay follow-ups, to foster positive relationships.
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Glossary Term: Guest Engagement
36 posts
A marketing approach that focuses on highlighting the unique and memorable experiences guests can have at a short-term rental, emphasizing the emotional connection and transformation they can expect.
Using high-quality photos and virtual tours that showcase the property’s best features and highlight its functionality to enhance the guest experience.
A shift in focus from simply providing accommodation to crafting memorable and engaging experiences for guests throughout their stay.
Incorporating game-like elements, such as rewards, challenges, or leaderboards, into the guest experience to increase engagement and encourage positive behaviors.
Engaging and informative content related to a short-term rental property that guests are encouraged to share on social media or with friends and family.
Offering potential guests brief in-person or virtual tours of the property to showcase its features and answer questions in real-time.
Offering virtual or self-guided property tours using QR codes, allowing potential guests to explore the rental remotely.
Unique and authentic activities or attractions that showcase the true essence of a destination, often recommended by hosts to enhance the guest experience.
Providing a digital or physical guest book where guests can leave reviews, offer suggestions, and access helpful information about the property and surroundings.
A metric that measures how quickly and consistently a host responds to inquiries and messages from potential guests on short-term rental platforms.
A marketing strategy focused on creating and distributing valuable and relevant content to attract and engage potential guests.