The collection, analysis, and interpretation of data related to vacation rental property performance, such as occupancy rates, revenue, and guest demographics.
Glossary Term: Guest Demographics
The country from which a guest originates, often used in analytics to understand guest demographics and travel patterns.
The typical characteristics and travel patterns of tourists who book short-term rentals in Olhos de Água, Portugal, including age, origin, purpose of travel, and length of stay.
A hypothetical data visualization tool that provides short-term rental hosts with key performance indicators (KPIs) like occupancy rates, revenue generated, and guest demographics.
The specific group of travelers a short-term rental property is aimed at attracting, based on factors like location, amenities, and pricing.
A marketing strategy that focuses on targeting specific guest demographics and aligning property listings and messaging with their interests and preferences.