Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
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Glossary Term: Guest Acquisition
19 posts
The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.
A marketing tactic used by hosts or property managers to incentivize existing guests to refer new guests, often offering discounts or rewards for successful referrals.
Implementing tactics to reduce the rate at which potential guests initiate but do not complete the booking process, such as streamlined booking forms, user-friendly interfaces, and retargeting campaigns.
A strategy for attracting guests to a short-term rental by leveraging existing online presences, such as social media profiles or personal websites, to drive traffic and bookings.
Connecting your short-term rental listings to Zillow, a popular real estate marketplace, to expand your reach and attract more potential guests.
A booking that originates from a guest who has interacted with a short-term rental listing across multiple online platforms before making a reservation.
A marketing strategy focused on attracting potential guests to a short-term rental listing through valuable content, social media engagement, and search engine optimization (SEO).
Utilizing a combination of online and offline marketing channels to reach a wider audience of potential guests and increase bookings for short-term rentals.
Optimizing short-term rental listings on Zillow, a popular real estate marketplace, to attract more potential guests and increase visibility.
A comprehensive strategy outlining how a host or property manager will attract guests and promote their rental, encompassing online listings, social media, and other marketing channels.