A direct marketing strategy that involves sending out promotional emails to a large list of subscribers. Hosts can use eblast marketing to promote their listings, share special offers, and attract new bookings.
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Glossary Term: Email Marketing
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Communication channels that allow hosts to interact directly with guests outside of the Airbnb and VRBO platforms, such as email or messaging apps.
The use of online channels and strategies to promote short-term rental properties and attract bookings.
A schedule for creating and publishing content related to the short-term rental property, such as blog posts, social media updates, or email newsletters. This helps attract potential guests and build brand awareness.
The creation and sharing of valuable, relevant, and consistent content to attract and engage potential guests.
Creating and distributing content, such as blog posts, social media updates, or email newsletters, that resonates with the specific interests and preferences of the target guest demographic.