Promoting short-term rental properties across various platforms and channels, including Airbnb, VRBO, social media, and email marketing, to reach a wider audience.
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Glossary Term: Email Marketing
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A comprehensive plan for attracting guests to a short-term rental throughout the year, even during the off-season, using various marketing channels and promotions.
A plan for maintaining regular and engaging communication with past, present, and potential guests throughout the year to build relationships and encourage repeat bookings.
A coordinated plan developed and executed by property owners, co-hosts, or property managers to promote a short-term rental across different channels and attract bookings.
Developing effective communication protocols for interacting with guests before, during, and after their stay, using various channels like messaging apps and email.
A marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage potential guests. This can include blog posts, social media updates, email newsletters, and property videos.
A type of Facebook ad format designed to collect contact information from potential leads, which can be utilized by short-term rental hosts to build an email list or gather information for targeted promotions.
Marketing strategies and content that remain relevant and effective over time, attracting a consistent flow of potential guests to the rental property.
Platforms and strategies used to promote and market short-term rental properties to potential guests, including online travel agencies, social media, email marketing, and content marketing.
Platforms and methods used for effective communication with guests, such as messaging apps, email, and phone calls.
A content marketing strategy for short-term rentals that utilizes long-form written content, such as blog posts, email newsletters, and guest guides, to provide valuable information and build relationships with potential guests.
A direct marketing strategy that involves sending out promotional emails to a large list of subscribers. Hosts can use eblast marketing to promote their listings, share special offers, and attract new bookings.