Refers to the strategy of encouraging guests to book directly through a host’s own website or channels, bypassing third-party platforms and their fees.
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Glossary Term: Direct Bookings
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Software integrated into a short-term rental website or platform that allows guests to search for availability, view rates, and make reservations online.
A software application integrated into a vacation rental website that enables guests to directly book and pay for their stays online, streamlining the reservation process.
A standalone website created by a host to allow guests to book their short-term rental property directly, bypassing third-party platforms like Airbnb and VRBO.
The practice of maintaining consistent pricing for short-term rental properties across all distribution channels, including online travel agents (OTAs) and direct bookings. This prevents rate disparities and ensures a fair market value.
A popular property management platform offering tools for guest communication, automation, and direct bookings.
The strategy of managing and synchronizing listings across multiple platforms like Airbnb, VRBO, Booking.com, and direct bookings to maximize exposure and bookings.
The percentage of website visitors who book a short-term rental after visiting the property listing on the host’s website.
A web analytics service that tracks and reports website traffic, often used by short-term rental owners to analyze listing performance and guest behavior on their direct booking websites.
Online platforms for booking travel accommodations that do not charge a commission fee to hosts or guests. This can be a cost-effective alternative to platforms like Airbnb and Vrbo.
A software solution that enables guests to search, book, and manage their short-term rental reservations directly through a host’s website.
The various online platforms and channels used to market and distribute short-term rental listings to a wider audience of potential guests.