A software application integrated into a vacation rental website that allows guests to search for availability, view rates, and make direct bookings.
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Glossary Term: Direct Bookings
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Connecting a short-term rental property listing to the host’s own website for direct bookings and brand consistency.
An online platform or software that allows hosts to create and manage their own websites for their short-term rental properties, often with templates, booking engines, and marketing tools.
A platform or channel through which a short-term rental property is advertised and booked, such as Airbnb, VRBO, Booking.com, or a property manager’s website.
A website owned and operated by a short-term rental host or property manager that allows guests to book directly, bypassing third-party platforms like Airbnb or VRBO.
The strategy of listing short-term rental properties on multiple platforms, such as Airbnb, VRBO, Booking.com, and direct booking websites, to expand reach and maximize bookings.
Bookings made directly through a host’s website or other channels, bypassing third-party platforms and their associated fees.
Securing bookings through channels outside of major platforms like Airbnb and VRBO, such as direct website bookings.
A dedicated website for a short-term rental property or portfolio that provides detailed information, photos, availability, booking options, and guest resources.
A comprehensive plan to promote and attract bookings for a short-term rental, utilizing various channels like online travel agencies (OTAs), social media, and direct bookings to reach target audiences effectively.
A standalone website created by the host to promote their rental property, accept bookings directly, and potentially bypass platform fees.
A booking system integrated directly into a host’s own website, allowing guests to reserve without leaving the site, increasing conversion rates.