The process of creating, editing, publishing, and organizing digital content related to a short-term rental, including listing descriptions, photos, and guest communication.
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Glossary Term: Digital Marketing
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Strategies and tools used to attract and capture potential guest inquiries through online channels, social media, and other marketing efforts.
A comprehensive and intensive marketing effort aimed at rapidly increasing bookings and brand awareness for short-term rental properties, often employing a multi-channel approach.