Techniques used to improve the visibility of a vacation rental listing in search results on platforms like Airbnb and VRBO, attracting more potential guests.
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Glossary Term: Digital Marketing
27 posts
The process of marketing vacation rental properties to potential guests. This can include listing on online travel agencies (OTAs), creating a website, and using social media.
A combination of software and digital tools used to manage various aspects of short-term rental operations.
Employing creative and often unconventional marketing strategies to rapidly increase bookings and revenue for short-term rentals.
Strategies and tactics used to promote short-term rentals and attract bookings, including listing optimization, social media, and paid advertising.
Combining various marketing channels and strategies, such as social media, email marketing, and content marketing, to create a cohesive and effective approach to attracting guests.
Stands for “Short-Term Vacation Website Strategy,” representing the comprehensive plan for developing and managing a website dedicated to promoting and booking short-term rentals, encompassing aspects like search engine optimization (SEO), user experience (UX), and online booking functionality.
Stands for “Short-Term Vacation Rental Marketing,” encompassing all marketing activities aimed at promoting and attracting bookings for short-term rentals, including online advertising, social media marketing, content marketing, and email marketing.
Promoting short-term rentals and engaging with potential guests through social media platforms like Instagram, Facebook, and Pinterest.
Utilizing social media platforms to promote short-term rental listings, engage with potential guests, and build brand awareness.
Utilizing specific marketing platforms and strategies that effectively reach and engage the defined target market, such as niche travel blogs or social media groups.
Marketing efforts that leverage multiple channels, such as social media, email, and partnerships, to promote short-term rental listings and reach a wider audience.