A distinctive feature or benefit that sets a vacation rental apart from competitors and appeals to potential guests.
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Glossary Term: Differentiation
25 posts
A specific feature, amenity, or benefit that differentiates a short-term rental property from its competitors, making it more appealing to potential guests and increasing its chances of bookings.
Distinctive characteristics or amenities that make a short-term rental stand out from the competition, such as a private pool, hot tub, stunning views, or unique architectural design.
The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract target guests.
Facilities, services, and features offered within or alongside a vacation rental to enhance the guest experience.
A clear statement of the benefits a short-term rental offers guests, differentiating it from competitors and justifying its price.
Unique and memorable amenities that go above and beyond standard offerings, creating a wow factor for guests and differentiating a property from competitors.
A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
This Swedish term translates to ‘service guarantee.’ While not a standard practice, some short-term rental hosts offer guarantees to provide reassurance to potential guests and differentiate themselves from competitors.
Clearly communicating the unique benefits and value that the rental property offers to potential guests.
Offering unique and desirable amenities that cater to the specific interests of the target guest demographic.
The subjective assessment of the worth or desirability of a short-term rental property by potential guests, influenced by factors such as location, amenities, reviews, and overall presentation.