A specific feature, amenity, or benefit that differentiates a short-term rental property from its competitors, making it more appealing to potential guests and increasing its chances of bookings.
Distinctive characteristics or amenities that make a short-term rental stand out from the competition, such as a private pool, hot tub, stunning views, or unique architectural design.
The process of creating a unique and memorable brand identity for a vacation rental property to differentiate it from competitors and attract target guests.
Unique and memorable amenities that go above and beyond standard offerings, creating a wow factor for guests and differentiating a property from competitors.
A marketing strategy that focuses on targeting a specific segment of the market with tailored messaging and offerings, such as pet-friendly rentals or properties catering to digital nomads.
This Swedish term translates to ‘service guarantee.’ While not a standard practice, some short-term rental hosts offer guarantees to provide reassurance to potential guests and differentiate themselves from competitors.
The subjective assessment of the worth or desirability of a short-term rental property by potential guests, influenced by factors such as location, amenities, reviews, and overall presentation.