Experiences and attractions located near or on bodies of water that are often promoted to guests staying in short-term rentals, such as kayaking, paddleboarding, fishing, or boat tours.
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Glossary Term: Destination Marketing
15 posts
An organization that promotes sustainable tourism development within a specific area, often collaborating with local businesses and residents to enhance the visitor experience.
The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.