A marketing approach that focuses on highlighting the unique and memorable experiences guests can have at a short-term rental, emphasizing the emotional connection and transformation they can expect.
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Glossary Term: Destination Marketing
15 posts
Strategies and activities aimed at attracting travelers to a destination, including promoting short-term rental properties.
The Polish word for “spokesperson,” signifying the role of hosts as ambassadors for their city or region, providing local insights and recommendations to enhance the guest experience.
Collaborations between short-term rental hosts and local businesses or tourism boards to offer exclusive discounts or experiences to guests.
Refers to creating a memorable and unique stay that embodies the essence of the destination and provides guests with an authentic local experience.
Utilizing the psychological impact of showcasing breathtaking, wide-angle imagery of a rental property’s location to evoke a sense of awe and attract potential guests.
Using a YouTube channel to showcase a short-term rental property, its amenities, and the surrounding area to attract potential guests.
Leveraging the video-sharing platform YouTube to promote short-term rental properties. This can involve creating virtual tours, showcasing local attractions, or sharing testimonials from satisfied guests.
A marketing approach focusing on promoting the experiences and attractions surrounding a short-term rental property, enhancing guest value.
Encouraging and facilitating interactions between short-term rental guests and local businesses, attractions, and residents to enhance the guest experience and support the local community.
A type of tourism that focuses on experiencing the geographical character of a place, including its environment, culture, aesthetics, heritage, and the well-being of its residents. Short-term rentals in unique or culturally significant locations can cater to geotourists.
The art of inspiring a desire to travel and explore new destinations through compelling marketing and visual storytelling, enticing potential guests to book a short-term rental.