The specific group of travelers a vacation rental host aims to attract based on factors like demographics, interests, and travel preferences.
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Glossary Term: Demographics
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Dividing the target audience for a short-term rental into smaller groups based on demographics, travel preferences, or booking behavior.
The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
Dividing potential guests into distinct groups based on shared characteristics to tailor marketing and services effectively.
The geographic location or demographic group from which the majority of bookings for a short-term rental originate.
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and property managers to tailor their marketing messages, amenities, and overall guest experience to specific audience segments.
The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
The specific group of travelers a host aims to attract with their rental property, such as families, business travelers, or budget-conscious backpackers.
The demographic cohort born between the mid-1990s and the early 2010s, known for their tech-savviness, preference for authentic experiences, and reliance on online reviews. Understanding the preferences of Generation Z travelers is crucial for hosts looking to attract this growing market segment.
A significant increase in travel demand and bookings experienced during the Islamic holiday of Eid al-Fitr, presenting opportunities for hosts to adjust pricing and target specific demographics.
A small, relatively permanent statistical subdivision of a county or equivalent entity delineated by the US Census Bureau. Useful for analyzing demographic and economic data in proximity to a potential short-term rental investment.
The practice of displaying online advertisements to specific audiences based on demographics, interests, and online behavior. In short-term rental marketing, this could involve targeting travelers interested in specific destinations or amenities.