The predictable fluctuations in travel demand throughout the year, influenced by factors like holidays, school schedules, weather patterns, and special events. Understanding seasonality helps hosts optimize pricing and occupancy rates.
Recognizes the impact of local events, festivals, and holidays on short-term rental demand and pricing, prompting hosts to adjust their strategies and capitalize on peak seasons.
The period of the year when demand for short-term rentals in a particular location is typically lower. Strategies for managing the off-season include adjusting pricing, targeting different guest demographics, and offering special promotions.