The process of directly collecting data from guests about their preferences, interests, and travel styles, allowing hosts to personalize guest experiences and tailor marketing efforts.
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Glossary Term: Data Collection
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A detailed questionnaire sent to guests after their stay to gather specific feedback on their experience, property amenities, and areas for improvement.
The process of gathering and analyzing data about the short-term rental market, including competitor analysis, pricing trends, and guest preferences.
Information that guests willingly and proactively provide to short-term rental hosts, such as preferences, interests, and travel styles, which can be used to personalize their experience and tailor marketing efforts.
The process of gathering data from multiple sources, such as booking platforms, property management systems, and revenue management tools, to gain comprehensive insights into short-term rental performance.
A collaborative research approach that involves community members in the research process. This approach can be used to study the impact of short-term rentals on local communities and identify ways to mitigate negative effects.
The use of digital surveys or feedback forms to automatically collect guest reviews and insights after their stay.