The use of data and software tools to track performance metrics related to yield management, such as occupancy rates, average daily rates (ADR), and revenue per available rental (RevPAR). This data helps hosts make informed decisions about pricing and availability.
The process of collecting and analyzing data related to hosting performance, such as occupancy rates, revenue, and guest reviews, to identify trends and make informed decisions.
The practice of improving the percentage of website visitors or listing viewers who take a desired action, such as booking a stay. This involves analyzing user behavior and optimizing listing content, photos, and booking processes.
Resources and software that provide insights into the short-term rental market, including competitor analysis, pricing trends, occupancy rates, and demand forecasting.
The process of installing Facebook’s tracking pixel on a vacation rental website to track user behavior, measure ad performance, and create targeted advertising campaigns.
The tracking and analysis of water consumption patterns in short-term rentals, often using smart meters or monitoring systems, to identify leaks, promote conservation efforts, and optimize utility costs.
A suite of advanced analytics tools within Salesforce that can be used to analyze rental data, predict demand, and optimize pricing.
The use of charts, graphs, and other visual representations to display key performance indicators (KPIs) and other data insights in an easily understandable format.
The practice of using data analysis and insights to inform decision-making in short-term rental management, such as setting prices, optimizing listings, and identifying market trends.
An individual piece of information collected and analyzed in the context of short-term rental management, such as occupancy rates, average daily rates, or guest reviews.
Microsoft’s cloud-based artificial intelligence (AI) platform that provides tools and services for building intelligent applications, including those for short-term rental management.
The process of comparing the performance of a short-term rental property against competitors or industry averages to identify areas for improvement.
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