Dividing the target audience into distinct groups based on shared characteristics, such as demographics, travel motivations, or booking behavior, to tailor marketing and services.
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Glossary Term: Customer Segmentation
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Semi-fictional representations of ideal guests, created based on market research and data analysis. Guest personas help understand target audiences, their needs, and preferences.
A strategic management template used to develop and visualize business models. It helps short-term rental entrepreneurs outline key elements like value propositions, customer segments, revenue streams, and resources.