The systematic gathering of guest opinions and experiences through reviews, surveys, or direct communication on a weekly basis, providing valuable insights for improving services and enhancing future guest satisfaction.
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Glossary Term: Customer Insights
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The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
A structured approach to systematically collecting, analyzing, and acting on customer feedback to improve products, services, and the overall customer experience within a short-term rental business.
The process of reviewing and interpreting guest feedback gathered through questionnaires to identify areas for improvement and enhance the overall guest experience.
Feedback and insights gathered from guests through reviews, surveys, and other channels to understand their experiences.
Using natural language processing to analyze guest reviews and feedback to understand their overall sentiment and identify areas for improvement.
Data that guests willingly and proactively share with a host or property manager, such as preferences, special requests, or feedback, allowing for personalized experiences and targeted marketing.
An African customer experience platform that helps businesses collect and analyze customer feedback, including reviews and ratings, relevant for understanding guest satisfaction in the short-term rental industry.