Software used to manage and analyze customer interactions and data throughout the guest lifecycle, from inquiry to post-stay follow-up.
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Glossary Term: CRM
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The practice of sending customized messages or alerts to guests at various stages of their booking journey, from pre-arrival instructions to post-stay feedback requests, to enhance their experience and encourage repeat bookings.
Software used to manage and automate interactions with guests, including communication, bookings, and feedback. It helps build stronger guest relationships and improve retention.
Software or systems used to manage interactions with potential and existing guests, including inquiries, bookings, and communication.