Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches, used to identify areas for improvement and optimize performance.
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Glossary Term: Conversion Tracking
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A piece of code from Meta (formerly Facebook) that you can place on your website to track visitor activity and conversions, allowing for targeted advertising and remarketing campaigns to potential guests on Facebook and Instagram.
The process of installing Facebook’s tracking pixel on a vacation rental website to track user behavior, measure ad performance, and create targeted advertising campaigns.