Continuously improving listing content, photos, and keywords to enhance visibility, attract more bookings, and rank higher in search results.
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Glossary Term: Conversion Rate
18 posts
Metrics used to track how effectively a short-term rental platform or listing engages first-time users, analyzing actions like profile creation, property views, or booking inquiries.
The practice of continuously refining and enhancing listing content, photos, and settings to improve visibility, attract bookings, and maximize revenue.
A metric used to track the percentage of potential guests who view a listing and then proceed to make a booking. A higher conversion rate indicates a more effective listing.
When a potential guest begins the booking process but leaves the platform or website before completing the reservation.
The percentage of potential guests who initiate a booking process on a short-term rental platform but do not complete it.