Tools that use eye-tracking technology to analyze how users visually engage with your listing photos and descriptions, helping you optimize for better conversion rates.
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Glossary Term: Conversion Rate Optimization
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Optimizing the booking process to make it easy and seamless for guests to reserve your short-term rental property.
The process of meticulously optimizing short-term rental listings on platforms like Airbnb and VRBO, ensuring that all elements, including titles, descriptions, photos, and amenities, are strategically crafted to attract maximum bookings.
When potential guests initiate the booking process for a short-term rental but leave before completing it, often due to factors like price, unclear information, or technical issues.