The use of online channels and strategies to promote short-term rental properties and attract bookings.
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Glossary Term: Content Marketing
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The process of reviewing and improving the overall structure, clarity, and effectiveness of written content for short-term rental listings and marketing materials.
A schedule for creating and publishing content related to the short-term rental property, such as blog posts, social media updates, or email newsletters. This helps attract potential guests and build brand awareness.
A schedule outlining planned social media posts, blog articles, or other marketing materials to promote a short-term rental property and attract potential guests.
Creating a narrative around your short-term rental brand that connects with guests on an emotional level. This can involve sharing your property’s history, highlighting local experiences, or showcasing your unique hosting style.
Creating and publishing written content online, often used by short-term rental businesses to share travel tips, promote properties, and engage with potential guests.
The main text within a listing description or message, excluding headings, bullet points, and calls to action.
Creating and distributing content, such as blog posts, social media updates, or email newsletters, that resonates with the specific interests and preferences of the target guest demographic.