Collaborating with local businesses, tour operators, and service providers to offer guests exclusive discounts, packages, and experiences.
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Glossary Term: Community Engagement
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A private social networking app for neighborhoods, often used by hosts to connect with local residents, share information about their listings, and address any community concerns proactively.
A term for a host who leverages their local knowledge and connections to provide guests with authentic experiences and personalized recommendations.
Promotional activities that take place offline to promote a short-term rental property and attract local guests, such as attending events, partnering with local businesses, or distributing flyers.
Building relationships with local businesses and service providers to enhance the guest experience and generate mutually beneficial opportunities.
Marketing strategies that target potential guests within a specific geographic area, promoting local attractions, experiences, and the unique features of the rental property.
Encouraging and facilitating interactions between short-term rental guests and local businesses, attractions, and residents to enhance the guest experience and support the local community.
A virtual meeting hosted on the Zoom platform to facilitate communication and address questions from a large group of people. For short-term rental hosts, this can be used for community outreach, Q&A sessions, or industry updates.
Utilizing local Facebook groups to connect with neighbors, address concerns, and promote listings to potential guests within a specific geographic area.
Promotional activities conducted outside of online platforms to generate awareness and leads for a short-term rental business. Examples include partnering with local businesses, attending events, and using print advertising.
Collaborations between short-term rental hosts and local businesses, such as restaurants, tour operators, or transportation providers, to offer guests exclusive discounts or experiences.
The practice of promoting vacation rentals within relevant Facebook groups dedicated to travel, destinations, or specific interests to reach potential guests.