Business models where individuals can purchase the right to operate a short-term rental management business under an established brand and system.
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Glossary Term: Brand Recognition
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Using the host’s name or a personalized brand name to create a unique identity for their short-term rental business and properties.
Maintaining a consistent brand identity across all online platforms and touchpoints, including listing descriptions, social media profiles, and guest communication. Ebrand consistency enhances brand recognition and builds trust with potential guests.