The process of providing evidence or rationale to support the chosen brand messages for a short-term rental, ensuring they are credible, relevant, and resonate with the target audience.
Menu
Glossary Term: Brand Messaging
15 posts
Specific words and phrases that capture the essence of a short-term rental’s brand and resonate with potential guests, used strategically in marketing materials and online listings to improve visibility.
The adaptation of brand messaging to suit the cultural nuances, language preferences, and expectations of specific target markets, particularly relevant for short-term rentals targeting international travelers.