A system for prioritizing and organizing key brand messages to ensure the most important information is communicated effectively to potential guests, guiding their perception of the short-term rental.
Menu
Glossary Term: Brand Messaging
15 posts
The process of providing evidence or rationale to support the chosen brand messages for a short-term rental, ensuring they are credible, relevant, and resonate with the target audience.
Specific words and phrases that capture the essence of a short-term rental’s brand and resonate with potential guests, used strategically in marketing materials and online listings to improve visibility.