The process of creating a recognizable and consistent brand identity for a short-term rental business, encompassing elements like property names, logos, messaging, and guest experience.
Menu
Glossary Term: Brand Loyalty
3 posts
Marketing strategies and messaging that focus on the needs, desires, and experiences of potential guests to attract bookings and build brand loyalty.
The significance of strategically managing a short-term rental’s brand to differentiate from competitors, attract ideal guests, build loyalty, and ultimately increase bookings and revenue.