The initial phase in the marketing funnel where potential guests become aware of a short-term rental property or destination but haven’t yet considered booking.
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Glossary Term: Brand Awareness
15 posts
A marketing campaign or special offer run by short-term rental hosts around April Fool’s Day to generate bookings and increase brand awareness.
A subtle form of marketing that integrates promotional messages into the environment of the short-term rental, such as branded coasters, local guidebooks, or framed artwork featuring the property’s logo.