The level of interest and bookings for short-term rentals in a particular location, influenced by factors like seasonality, events, and travel trends.
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Glossary Term: Bookings
41 posts
Maximizing occupancy rates by securing frequent bookings, often achieved through competitive pricing, attractive listings, and effective marketing.
Optimizing the booking process to convert more website visitors or listing views into confirmed reservations.
A specialized business that handles various aspects of short-term rental management on behalf of property owners, including marketing, bookings, guest communication, cleaning, and maintenance.
Bookings made for a future date. This data can be valuable for predicting demand, setting pricing, and managing inventory.
The percentage of time a rental property is booked over a specific period, indicating its popularity and revenue potential.
A significant increase in travel demand and bookings experienced during the Islamic holiday of Eid al-Fitr, presenting opportunities for hosts to adjust pricing and target specific demographics.
A targeted email marketing campaign designed to promote a specific offer, event, or update related to a short-term rental business. Eblast campaigns can help increase bookings, generate leads, and engage with past guests.
A direct marketing strategy that involves sending out promotional emails to a large list of subscribers. Hosts can use eblast marketing to promote their listings, share special offers, and attract new bookings.
A centralized system used by property managers to manage bookings, availability calendars, and rates across multiple platforms like Airbnb and VRBO.
One of the nine standard time zones in the United States, relevant for coordinating bookings, communication, and check-in/check-out times for short-term rentals.
Software or systems used to manage interactions with potential and existing guests, including inquiries, bookings, and communication.