A process of examining periods when a short-term rental property is vacant or unbooked to identify patterns, understand booking trends, and optimize pricing and marketing strategies to minimize vacancy rates.
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Glossary Term: Booking Trends
11 posts
A tool or feature within a property management system that displays the demand for short-term rentals on specific dates, often using historical data and market trends.
Emerging patterns and shifts in the global travel industry that impact short-term rental demand, pricing, and guest preferences. These trends can include factors like the rise of remote work, sustainable travel, and the demand for unique experiences.
Refers to the cyclical pattern of bookings a short-term rental experiences throughout the year, often influenced by seasonality, local events, and travel trends.
A sudden and often temporary increase in bookings for short-term rentals, typically driven by factors like holidays, special events, or shifts in travel demand.
Periods of peak travel demand in a particular destination, often characterized by increased booking volume, higher occupancy rates, and potentially higher rental rates.
Data-driven insights and metrics that track the performance of short-term rental listings, including views, inquiries, bookings, and guest reviews, used to identify areas for improvement.
A projection of the percentage of time a short-term rental property is expected to be booked over a specific period.
A visual representation of booking demand and occupancy rates for a short-term rental property over a specific period, helping hosts adjust pricing and availability.
The percentage of a short-term rental property that is booked during the month of April, often considered a shoulder season month in many destinations.
A metric used to track the average number of nights guests stay in a short-term rental, providing insights into booking patterns and revenue potential.