The process of improving the visibility and ranking of a short-term rental property listing on booking platforms like Airbnb and VRBO.
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Glossary Term: Booking Conversion
23 posts
Refers to strategies and actions taken to improve a vacation rental listing’s visibility and booking rate on platforms like Airbnb and Vrbo. This can include professional photography, competitive pricing, and positive guest reviews.
A comprehensive written description of a short-term rental property that highlights its features, amenities, location, and unique selling points to attract potential guests.
A coordinated marketing effort utilizing online channels like social media, search engine optimization (SEO), and paid advertising to promote a short-term rental property and attract bookings.
A measure of how quickly and effectively a short-term rental host responds to guest inquiries, booking requests, and messages, often influencing booking decisions and overall guest satisfaction.
A metric tracked by Airbnb and VRBO that measures how quickly and consistently hosts respond to inquiries and booking requests.
Offering potential guests brief in-person or virtual tours of the property to showcase its features and answer questions in real-time.
A metric used by Airbnb and VRBO to track how quickly a host responds to guest inquiries and booking requests, influencing search ranking and Superhost status.
Using professional-grade photos to showcase a short-term rental listing in its best light, highlighting its features, amenities, and overall appeal to potential guests.
A metric that measures how quickly and consistently a host responds to inquiries and messages from potential guests on short-term rental platforms.
High-resolution, well-lit, and professionally styled photos that accurately represent the property and entice potential guests to book.
The process of organizing and tracking potential guests as they move through the stages of booking a short-term rental, from inquiry to reservation.