The characteristics and preferences of individuals who use platforms like Airbnb and VRBO to book short-term rentals, including age, location, travel purpose, and budget.
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Glossary Term: Booking Behavior
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The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
Observable patterns and shifts in short-term rental booking behavior, market demand, and pricing during the third quarter, often influenced by seasonal factors.
Dividing potential guests into distinct groups based on shared characteristics, such as demographics, travel purpose, or booking behavior. This allows hosts and property managers to tailor their marketing messages, amenities, and overall guest experience to specific audience segments.