The process of dividing a target market into smaller groups based on shared characteristics, such as travel purpose, demographics, or budget.
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Glossary Term: Airbnb
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The phase in a property’s lifecycle where rental income is stable, occupancy rates are consistent, and the focus shifts to maximizing profitability and efficiency.
The ability of different software systems used for short-term rental management, such as channel managers and accounting software, to communicate and share data.
The process of gathering and analyzing information about a specific short-term rental market, including competitor analysis, pricing trends, and guest preferences.
The process of booking a short-term rental directly through the property owner or manager, outside of online platforms like Airbnb or VRBO.
The highest amount of security deposit that a host can legally charge guests for potential damages to their short-term rental property.
The practice of listing a short-term rental property on multiple platforms, such as Airbnb, VRBO, Booking.com, and others.
The process of handling guest inquiries, booking requests, and other communications received through various platforms like Airbnb and VRBO.
A detailed record of all maintenance and repair tasks performed on a short-term rental property, including dates, descriptions, and costs.
The practice of advertising a short-term rental property on multiple booking platforms simultaneously, such as Airbnb, VRBO, Booking.com, and others, to expand reach and increase booking potential.
A property listing for a short-term rental that is located on an island. This can be a desirable feature for guests looking for a secluded or unique vacation experience.