Data collected on how guests interact with a short-term rental listing website or app, including page views, clicks, booking conversions, and searches, used to identify areas for improvement and optimize performance.
Menu
Glossary Term: A/B Testing
5 posts
A strategy for gradually introducing new features or updates to the platform, starting with a small group of users before wider implementation.
A trial period for a new short-term rental strategy or feature, often involving a limited number of properties or guests to test effectiveness before full implementation.
The practice of improving the percentage of website visitors or listing viewers who take a desired action, such as booking a stay. This involves analyzing user behavior and optimizing listing content, photos, and booking processes.
The ongoing process of refining and improving brand messaging for a short-term rental based on data analysis, guest feedback, and market trends to ensure maximum impact and effectiveness.