Effective Upselling Techniques for Airbnb Hosts
As an Airbnb host, you know that your listing is your business card. It’s the first impression that guests have of your property, and it’s what will ultimately determine whether or not they book a stay with you.
One of the best ways to increase your booking rate and boost your revenue is to upsell your guests. Upselling is the art of persuading guests to purchase additional items or services during their stay. This can include anything from offering a free breakfast to upgrading their room type.
If you’re not already upselling your guests, you’re missing out on a huge opportunity to increase your profits. In this article, we’ll discuss some effective upselling techniques that you can use to boost your Airbnb bookings and revenue.
1. Offer a free breakfast
One of the easiest and most effective ways to upsell your guests is to offer a free breakfast. This is a great way to show your guests that you appreciate their business and that you’re going the extra mile to make their stay more enjoyable.
When you offer a free breakfast, you’re not only increasing your chances of getting a positive review from your guests, but you’re also increasing the likelihood that they’ll book another stay with you in the future.
Of course, you don’t have to offer a full breakfast. Even a simple continental breakfast of coffee, tea, pastries, and fruit can go a long way in making your guests feel appreciated.
2. Upgrade your room type
Another great way to upsell your guests is to offer an upgrade to their room type. This is especially effective if you have a variety of room types available at your property.
When you offer an upgrade, you’re not only increasing your chances of getting a higher price for your room, but you’re also giving your guests the opportunity to experience a more luxurious stay.
Of course, you don’t want to offer an upgrade that’s too expensive for your guests. However, if you have a few higher-priced rooms available, it’s worth considering offering them as an upgrade.
3. Offer add-on services
In addition to offering free breakfasts and room upgrades, you can also upsell your guests by offering add-on services. This could include anything from laundry service to babysitting to airport transportation.
When you offer add-on services, you’re not only giving your guests the opportunity to enhance their stay, but you’re also increasing your chances of making a sale.
Of course, you don’t want to offer add-on services that are too expensive or that your guests don’t need. However, if you have a few add-on services that you think your guests might be interested in, it’s worth considering offering them.
4. Personalize your upsells
The most effective upsells are the ones that are personalized to each individual guest. This means taking the time to learn about your guests and what they’re looking for in a stay.
For example, if you know that a guest is traveling with children, you could offer them a free pack of diapers or a discount on a kids’ meal. If you know that a guest is a frequent traveler, you could offer them a loyalty program or a free upgrade on their next stay.
By personalizing your upsells, you’re more likely to appeal to your guests and get them to say yes.
5. Use technology to your advantage
There are a number of technology tools that you can use to help you upsell your guests. These tools can help you track your guests’ interests, identify the best upsell opportunities, and automate the upselling process.
Some of the most popular upselling tools include:
- Airbnb’s Upsell Manager
- Booking.com’s Upselling Suite
- Hostfully’s Upsell Engine
By using these tools, you can make it easier to upsell your guests and increase your booking rate