The Ultimate Checklist: 50 Essentials for Optimizing Your Airbnb and Vrbo Listings
As a host, you want to make sure your Airbnb or Vrbo listing stands out from the competition. One of the best ways to do this is by optimizing your listing for search engines. By following this checklist, you can make sure your listing is easy to find and that potential guests will be more likely to book your space.
1. Use keywords in your title
The title of your listing is one of the most important factors in determining how well it ranks in search engine results pages (SERPs). Make sure to include relevant keywords in your title, but don’t overdo it. A good rule of thumb is to use one or two keywords in your title and then include other relevant terms throughout your listing.
2. Write a detailed description
The description of your listing is another important factor in SEO. This is your chance to sell your space to potential guests and make them want to book. Be sure to include a detailed description of the property, including the number of bedrooms and bathrooms, the amenities that are available, and the location.
You should also include a few sentences about yourself and why you’re a great host. This will help potential guests feel more connected to you and make them more likely to book your space.
3. Add high-quality photos
Photos are one of the most important factors in determining whether or not a potential guest will book your space. Make sure to include at least five high-quality photos of your property, both inside and out. The photos should be clear and well-lit, and they should accurately represent your space.
4. Use video
In addition to photos, you can also include a video of your property. This is a great way to give potential guests a more immersive experience and to show them what your space is really like.
5. Use keywords in your tags
When you’re creating your listing, be sure to include relevant keywords in your tags. This will help potential guests find your listing when they’re searching for specific terms.
6. Create a custom thumbnail
The thumbnail that appears on search engine results pages is one of the first things potential guests will see. Make sure to create a custom thumbnail that is visually appealing and that accurately represents your space.
7. Use structured data
Structured data is a way of organizing your listing information so that it can be easily understood by search engines. When you use structured data, your listing will be more likely to appear in rich snippets on search engine results pages.
You can add structured data to your listing by using the Hotel structured data schema.
8. Claim your listing on Google My Business
Claiming your listing on Google My Business is a great way to improve your visibility in local search results. When you claim your listing, you can add more information about your space, including photos, videos, and your business hours. You can also respond to reviews and answer questions from potential guests.
9. Optimize your listing for mobile devices
More and more people are using their mobile devices to search for Airbnb and Vrbo listings. Make sure to optimize your listing for mobile devices so that it looks great and is easy to use on smaller screens.
10. Use social media
Social media is a great way to connect with potential guests and promote your Airbnb or Vrbo listing. Make sure to create profiles on popular social media platforms and share photos, videos, and updates about your space.
11. Offer discounts and promotions
If you’re looking to attract more guests, consider offering discounts or promotions. This is a great way to get people to book your space, especially if you’re competing with other listings in your area.
12. Be responsive to inquiries
When potential guests contact you about your listing, be