The collection and analysis of data from a short-term rental property’s website to understand user behavior, track performance, and optimize marketing efforts.
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Marketing strategies that focus on naturally increasing the visibility of a short-term rental listing without paid advertising.
A colloquialism for security measures implemented at short-term rental properties, such as security cameras, smart locks, and noise monitoring devices.
The average cost incurred to acquire a new guest, including marketing, advertising, and other expenses, used to measure marketing effectiveness.
Highlighting the proximity of a short-term rental to a zoological park or aquarium, attracting families with children and animal lovers.