Marketing strategy where existing guests are incentivized to refer new guests, often through discounts or credits.
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A form of paid advertising that blends seamlessly with the content on platforms like social media or travel websites, designed to promote…
A term used to describe a standardized, inflexible, or potentially inflated pricing strategy for a short-term rental, often associated with large-scale property…
The percentage of time a short-term rental property is booked over a specific period, indicating its popularity and profitability.
Marketing efforts aimed at promoting a specific destination to potential travelers, highlighting attractions and activities.