The percentage of time a short-term rental property is booked over a specific period, often used as a key performance indicator (KPI) for rental success.
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Creating targeted marketing campaigns that highlight property features and services that cater to the specific requests and preferences of desired guest segments.
A method of raising capital for short-term rental businesses, where investors provide funds in exchange for ownership shares.
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics…
A crucial amenity for short-term rentals, providing guests with fast and reliable internet access for work, entertainment, and communication.