A pricing strategy where hosts lower their nightly rates during periods of lower demand, typically outside of peak seasons or holidays, to attract bookings and maintain occupancy.
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A marketing term used to describe a short-term rental experience that offers a unique or personalized touch, often compared to a boutique…
The exchange of information and interaction between a short-term rental owner/manager and their guests, encompassing pre-booking inquiries, booking confirmations, check-in instructions, and…
Using compelling language, visuals, and storytelling in property descriptions and marketing materials to create an emotional connection with potential guests.