The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Software or tools used to track and manage supplies, linens, and other inventory items for a short-term rental property.
The process of tracking, organizing, and replenishing supplies and amenities for a short-term rental, ensuring guest satisfaction and operational efficiency.
Analyzing and optimizing the entire guest experience from pre-booking to checkout, identifying touchpoints and improving satisfaction at each stage.
A fee charged by platforms like Airbnb and VRBO to hosts for each booking made through their platform, usually calculated as a…