The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A type of smart lock often used for short-term rentals that allows for keyless entry and remote access control for guests.
A popular online platform for booking vacation rentals, particularly known for its focus on whole-home rentals.
The comprehensive process of handling guest interactions, from pre-booking inquiries to post-stay follow-ups.
The period before a guest’s scheduled arrival date during which they can cancel their reservation without incurring any financial penalties.