The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A set of guidelines and expectations communicated to guests before and during their stay at a short-term rental, covering aspects such as…
A term used to describe a deck or patio area that is specifically highlighted as a feature of a short-term rental property…
Scheduling a buffer time of at least two hours between guest check-out and the next check-in to allow for thorough cleaning and…
Electronic devices that enhance guest comfort and convenience, such as smart TVs with streaming services, voice assistants, or smart lighting systems.