The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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Ongoing expenses incurred in the operation of a business, regardless of the level of sales or production. For short-term rentals, this includes…
The duration for which a guest books a vacation rental, often influencing pricing and availability.
Creating pre-written messages for common guest inquiries and communication points to ensure consistent, professional, and efficient communication throughout the guest journey.
The methods and procedures used to grant guests access to a short-term rental property, such as keyless entry systems, lockboxes, or in-person…