The process of dividing a target market into smaller, more defined groups based on shared characteristics like demographics, travel purpose, or booking behavior. This helps tailor marketing efforts and pricing strategies.
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A popular variety of Oikos Greek yogurt known for containing zero added sugar, zero artificial sweeteners, and zero fat.
The designated time at which guests are permitted to access a short-term rental property upon arrival.
The attractiveness of a property’s exterior, which can influence guest booking decisions from online photos and in-person arrival.
A popular interior design feature characterized by horizontal wooden boards, often used in short-term rentals to create a cozy or rustic aesthetic.