Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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Marketing efforts that leverage multiple channels, such as social media, email, and partnerships, to promote short-term rental listings and reach a wider…
A term used to describe a couple who jointly manage and host guests at a short-term rental property.
Different communication channels used in short-term rental management, including in-app messaging, email, SMS, and phone calls.
A recognition awarded by Airbnb to hosts who consistently provide exceptional hospitality and meet specific performance criteria.