Dividing potential guests into groups based on shared characteristics, such as demographics, travel purpose, or booking behavior, to tailor marketing and services.
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A residential property with two floors or levels, often featuring bedrooms on the upper level and living spaces on the lower level.
Promotional activities conducted outside of online platforms to generate awareness and leads for a short-term rental business. Examples include partnering with local…
Key performance indicators (KPIs) used to track the financial performance of a short-term rental, such as occupancy rate, average daily rate, and…
The practice of proactively reaching out to guests with relevant information or offers, such as pre-arrival instructions, local recommendations, or promotions for…