The economic landscape of the short-term rental industry, encompassing factors like supply and demand, pricing trends, and competitive dynamics.
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A semi-fictional representation of an ideal guest, based on data and research, used to guide marketing efforts and tailor the guest experience.
Advertising a short-term rental on multiple platforms, such as Airbnb, VRBO, Booking.com, to reach wider audiences.
All the interactions and communication channels between a vacation rental host and their guests throughout the entire guest journey.
Encouraging and responding to guest reviews promptly and professionally to build a positive online reputation and attract future bookings.