The process of dividing potential guests into specific groups based on shared characteristics, allowing hosts to tailor their marketing efforts and property amenities to attract specific types of travelers.
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Segmentation
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Providing fast and reliable internet access, a crucial amenity for modern travelers, to enhance guest satisfaction and cater to remote workers.
The net amount of cash generated by a short-term rental property after deducting all operating expenses, including mortgage payments, utilities, and management…
A private or shared swimming pool with a heating system, allowing guests to enjoy swimming even during cooler months.
A state of extreme happiness and satisfaction experienced by guests during their stay at a short-term rental, often resulting from exceeding expectations…