Communicating with potential and existing guests in a way that acknowledges and addresses the specific concerns and preferences of the defined target market.
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A marketing technique that combines geographic and demographic data to identify and target specific customer segments. Short-term rental managers can use geodemographic…
Systematically analyzing guest reviews and feedback to identify areas for improvement and enhance the guest experience.
The process of interacting with guests before, during, and after their stay, including responding to inquiries, providing check-in instructions, and addressing any…
A metric that tracks the total number of nights a short-term rental property is booked over a specific period, expressed as a…