A targeted marketing strategy that focuses on attracting guests from specific geographic areas, often within driving distance, to maximize occupancy during off-seasons or fill last-minute bookings.
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A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and…
A metric used to measure the percentage of time a short-term rental property is occupied by paying guests over a specific period.
A legal document signed by guests acknowledging potential risks associated with their stay and agreeing to release the host from liability for…
Adjusting pricing for short-term rentals during periods of lower demand to attract bookings and maximize occupancy.