A pricing strategy that appears successful in the short term but ultimately undermines profitability or long-term sustainability. This might involve consistently undercutting competitors or relying solely on discounts.
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Platforms and software facilitating efficient communication between hosts and guests, including messaging apps and automated responses.
The process of intentionally crafting memorable and positive experiences for guests throughout their entire stay, from pre-booking to post-stay.
A marketing strategy that encourages existing guests to recommend the rental property to others, often through incentives like discounts or credits.
Marketing techniques employed by hosts and property managers to promote short-term rental properties, attract guests, and increase bookings.