Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
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A semi-fictional representation of your ideal guest, based on research and data about your target market, used to tailor your marketing and…
A calculation of profitability that factors in all revenue and expenses associated with a short-term rental property, including mortgage payments, utilities, cleaning…
Targeting a specific segment of the travel market, such as families, business travelers, or pet owners, with tailored marketing messages and property…