Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
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A centralized repository of information for guests, often found on Airbnb and VRBO listing pages. It includes details about the property, amenities,…
A branch of artificial intelligence (AI) that enables computers to understand, interpret, and generate human language, used in chatbots and virtual assistants…
Examining historical data, such as occupancy rates and booking patterns, to identify patterns and predict future demand.
Incorporating game-like elements, such as rewards, challenges, or leaderboards, into the guest experience to increase engagement and encourage positive behaviors.