Dividing potential guests into groups based on their psychological characteristics, such as values, interests, lifestyle, and travel motivations. This information helps tailor marketing messages and property amenities to specific guest types.
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A thoughtful assortment of high-quality or locally sourced gifts and treats provided to guests upon arrival at a short-term rental.
Analyzing the profitability of short-term rentals beyond just revenue, factoring in expenses, occupancy rates, and guest lifetime value.