The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics of your target guest (e.g., adventure-seekers, family travelers) can help you tailor your property and listings to appeal to them.
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Analyzing local competition, seasonal trends, and guest preferences to inform pricing strategies and property improvements.
As part of an experiential offering, hosts can organize an “Ojo de Dios Workshop” where guests can learn the traditional art of…
A cozy and rustic interior design style often found in short-term rentals located in mountain regions, characterized by the use of natural…
The process of determining the optimal nightly rate for a short-term rental based on factors like seasonality, demand, competition, and property features.