The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Understanding the psychographics of your target guest (e.g., adventure-seekers, family travelers) can help you tailor your property and listings to appeal to them.
Psychographics
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A property that is available for short-term rentals throughout the entire year, with no extended periods of unavailability.
The text, photos, and other information used to describe and market a short-term rental property on platforms like Airbnb and VRBO.
A comprehensive cleaning and sanitation process for short-term rentals that goes above and beyond standard procedures, often emphasizing hygiene and guest safety.